Effective Public Relations

Scott M. Cutlip, Allen H. Center, Glen M. Broom

486 pages, parution le 16/12/2005 (9^eme édition)

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Résumé

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

Sommaire

Preface
Concept, Practitioners, Context, And Origins
Foundations
Management Process
The Practice
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	Scott M. Cutlip, Allen H. Center, Glen M. Broom
Parution	16/12/2005
Édition	9^eme édition
Nb. de pages	486
Format	23 x 25,5
Couverture	Broché
Poids	887g
Intérieur	2 couleurs
EAN13	9780131230149
ISBN13	978-0-13-123014-9