Festival and Special Event Management

Johnny Allen, William O'Toole, Ian McDonnell, Robert Harrison - Collection Wiley Australia Tourisme Series

518 pages, parution le 25/04/2005 (3^eme édition)

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Résumé

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.

The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.

Revised content on the economic impacts of events
New chapter on event tourism
New end of chapter case studies
New chapter on event project management

Sommaire

About the Authors
Preface
Acknowledgments
Event context
- What are special events?
- The impacts of special events
- Event tourism planning
Event Strategy
- Conceptualising the event
- The planning function
- Human resource management and events
- Strategic marketing of events
- Sponsorship of events
Event management
- Project management for events
- Control and budgets
- Risk management and legal issues
- Logistics
- Staging events
- Evaluation and research
Trends and issues
- Issues and trends

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Johnny Allen, William O'Toole, Ian McDonnell, Robert Harrison
Collection	Wiley Australia Tourisme Series
Parution	25/04/2005
Édition	3^eme édition
Nb. de pages	518
Format	18 x 24,5
Couverture	Broché
Poids	969g
Intérieur	2 couleurs
EAN13	9780470804704
ISBN13	978-0-470-80470-4