Harvard Business Review on Advances in Strategy

Collectif Harvard Business School Press

244 pages, parution le 16/04/2002

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Résumé

In today's ever-changing economic landscape, strategy has become even more of a key factor influencing business planning. This important volume will help the reader recognize and seize strategic opportunities. Featuring all new articles from the likes of Micheal Porter, Kathleen Eisenhardt, and Robert Kaplan, Harvard Business Review on Advances in Strategy presents the latest breakthroughts in strategic planning from some of the most pre-eminent names in the field.

Contents

"Strategy and the Internet" by Michael Porter
"Strategic Stories: How 3M is Rewriting Business Planning"
"Having Trouble with Your Strategy? Then Map It" by Robert Kaplan and David Norton
"Strategy as Simple Rules" by Kathy Eisenhardt and Don Sull
"How Financial Engineering Can Advance Corporate Strategy" by Peter Tufano
"Transforming Corner Office Strategy in Frontline Action" by Orit Gadiesh and James Gilbert
"Where Value Lives in a Networked World" by Mohanbir Sawhney and Deval Parikh
"The Super Efficient Company" by Michael Hammer
About the Contributors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Collectif Harvard Business School Press
Parution	16/04/2002
Nb. de pages	244
Format	14 x 21
Couverture	Broché
Poids	320g
Intérieur	Noir et Blanc
EAN13	9781578518036
ISBN13	978-1-57851-803-6