International Business
The Challenges of Globalization
John Wild, Kenneth Wild, Jerry Han
Résumé
For introductory courses in International Business.
Lively, topical, and accessible, this text is written in a style that allows all students to grasp difficult conceptual material. The inclusion of numerous fun examples motivates students to read on and learn. A great deal of assignment material (ranging from basic to challenging) gives instructors flexibility in adjusting the level of difficulty for their students.
This text is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for students.
Feedback tells us that the reason this book is so popular is that it offers a fresh approach to international business that responds to the requests and needs of both instructors and students. The third edition continues to deliver a readable, current, and concise international business textbook.
Sommaire
- Global Business Environment
- National Business Environment
- International Trade and Investment
- International Financial System
- International Business Management
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Pearson, Prentice Hall |
Auteur(s) | John Wild, Kenneth Wild, Jerry Han |
Parution | 02/03/2005 |
Édition | 3eme édition |
Nb. de pages | 500 |
Format | 21,5 x 27,5 |
Couverture | Broché |
Poids | 1050g |
Intérieur | Noir et Blanc |
EAN13 | 9780131276765 |
ISBN13 | 978-0-13-127676-5 |
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