Local digital marketing explained to my florist

Georges-Alexandre Hanin

176 pages, parution le 07/03/2022

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QUANTITÉ

Résumé

Lucienne is a florist, but she is representative of all traders, artisans and self-employed individuals who are not visible enough on either Google or Facebook. Together with her neighbour Michel, a wine merchant with an unpredictable character, the two beginners set forth on a path following all the stages of a digital conquest. From the simplest task to the most complicated, from the generic to the specific, the discipline of Local Digital Marketing is revealed and explained clearly here. The goal they seek to achieve is to make their online presence a tangible and accessible entity in order to occupy the best sites and increase their visibility. To learn what they have to do, when and why but, especially, what has to be avoided. Here is a detailed step-by-step route, mapped out and organised into check-lists. To have the same chances in the terrain as the brands, every Lucienne, managers of sales points, franchises or otherwise, can now possess the methods needed to succeed in this new challenge of acquiring new clients by using digital platforms.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Bb4 Books
Auteur(s)	Georges-Alexandre Hanin
Parution	07/03/2022
Nb. de pages	176
Format	139.7 x 215.9
Couverture	Broché
Poids	233g
EAN13	9782931157053