Maintaining and Evolving Successful Commercial Web Sites

Managing Change, Content, Customer Relationships and Site Measurement

Ashley Friedlein

442 pages, parution le 12/03/2003

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Résumé

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites , became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.

Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:

How can I better manage changes and updates to the Web site?
How can I scale up to allow more contributions to the site and more content and still maintain quality and control?
What is content management and how do I go about it?
How do I go about personalization or community building?
What is Customer Relationship Management (CRM) and how do I actually do it online?
How do I measure and report on how well the site is doing?
How do I avoid information overload?
How do I maximize the value the site creates?

The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

Contents

Part I Change Management

Reviewing and Reporting Progress
Procedures for Managing Site Updates
Summary

Part II Content Management

Introducing Content Management
Content Management in Action: A Practical Example
Key Concepts and Building Blocks
Content Management Systems (CMS)
Tackling a Content Management Project
Summary

Part III Customer Relationship Management

A CRM Primer
Understanding Your Users
Personalization
Community
Customer Service
Summary

Part IV Site Measurement

The Promises and Challenges of Web Site Measurement
The Evolution of E-intelligence
Measurement Approaches and Techniques
Reporting and Analysis
How to Improve a Web Site
Tackling a Web Site Measurement Project
Summary

L'auteur - Ashley Friedlein

Ashley Friedlein is a Senior Producer at pres.co, where he has successfully managed the development and delivery of several major Internet sites, in particular for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major UK broadcasters.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Morgan Kaufmann
Auteur(s)	Ashley Friedlein
Parution	12/03/2003
Nb. de pages	442
Format	18,5 x 23,5
Couverture	Broché
Poids	750g
Intérieur	Noir et Blanc
EAN13	9781558608306
ISBN13	978-1-55860-830-6