Management and Creativity

From Creative Industries to Creative Management

Chris Bilton

190 pages, parution le 31/08/2006

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Résumé

This book explores the relationship between the management of creativity and creative approaches to management.

Challenges the stereotypical opposition between 'creatives' and 'suits'.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

L'auteur - Chris Bilton

Dr Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick. Previously, he has worked as a performer, writer, community arts worker and arts development officer.

Sommaire

Foreword
Acknowledgements
Introduction: Creativity and the Creative Industries
Defining Creativity
From Individuals to Processes: Creative Teams and Innovation
Creative Systems: Implications for Management and Policy in the Creative Industries
Managing Creative Work through Release and Control: The Myth of the Self-motivated Creative Worker
Seeing the Pattern: Strategy, Leadership and Adhocracy
Business Development and Organizational Change
From Creative Marketing to Creative Consumption
The Politics of Creativity
Bibliography
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Blackwell
Auteur(s)	Chris Bilton
Parution	31/08/2006
Nb. de pages	190
Format	17 x 24,5
Couverture	Broché
Poids	403g
Intérieur	Noir et Blanc
EAN13	9781405119962
ISBN13	978-1-4051-1996-2