Management Strategy

Achieving Sustained Competitive Advantage

Alfred A. Marcus - Collection International Edition

196 pages, parution le 22/11/2004

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Résumé

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

L'auteur - Alfred A. Marcus

Alfred A. Marcus is currently the Spencer Chair of Strategic Management at the University of Minnesota, Carlson School of Management, where he has been on the faculty since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, Organization Science, and other journals. He also is the author or co-author of 10 books. Professor Marcus received his PhD from Harvard and undergraduate and graduate degrees from the University of Chicago. He has consulted or worked with many major corporations including 3M, Corning, Excel Energy, General Mills, and IBM. Before joining Minnesota's faculty, he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle. In 1991-1992, he spent his sabbatical at the Sloan School of Management, MIT. He has taught strategy or management courses in Norway, Hungary, Slovakia, Romania, and Costa Rica and was involved in a multinational research project sponsored by the NSF that involved working with companies in the United States, Finland, Israel, and India. Much of his work involves the interface between strategy and changes in the macro-environment of the firm including major changes in government policies.

Sommaire

Managing Strategically
- Strategy Basics
- External Analysis
- Internal Analysis
Making Moves
- Timing and Positioning
- Mergers, Acquisitions, and Divestitures
- Globalization
- Innovation and Entrepreneurship
Repositioning
- Continuous Reinvention

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Alfred A. Marcus
Collection	International Edition
Parution	22/11/2004
Nb. de pages	196
Format	18,5 x 23
Couverture	Broché
Poids	328g
Intérieur	Noir et Blanc
EAN13	9780071238335