Managing Business in 21st Century

A Handbook

Anindya Sen, P.K. Sett

304 pages, parution le 05/08/2005

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Résumé

Business firms today are managed in fundamentally different ways as compared to thirty or even twenty years ago. Most firms including family-run businesses pay attention to the latest management techniques and concepts to maximize the firm's growth. In India, the public's interest in how businesses work has grown manifold ever since the end of the 'closed economy.

As interest in management techniques and ideas has spread beyond business communities, theories have abounded, and several are misunderstood. This volume brings together fourteen essays on significant theoretical concepts in management that is critical to business strategy in the twenty-first century.

Setting the stage with a discussion on globalization and the new economy, the essays explore:

industry structure, financial systems, and macroeconomics at firm level
creating and sustaining competitive advantage of firms in the new marketplace
managing the value-chain-from supplier to consumer-by responding faster to environmental changes
navigating and continuing to create future value for all stakeholders
meeting social obligations of business by providing transparent and good governance of the enterprise.

Sommaire

Introduction
Globalization: Features and Possibilities
The New Economy
Sustainable Competitive Advantage
The Essence of Strategy
The Balanced Scorecard
Activity-based Management
Economic Value Added
Options, Futures, and Derivatives
Relationship Marketing
Supply Chain Management
Negotiating a New Psychological Contract
Knowledge Management: An Overview
System Dynamics
Corporate Reporting for Corporate Governance

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	PAPIER
Éditeur(s)	Oxford University Press
Auteur(s)	Anindya Sen, P.K. Sett
Parution	05/08/2005
Nb. de pages	304
Format	16,5 x 24,5
Couverture	Relié
Poids	620g
Intérieur	Noir et Blanc
EAN13	9780195665253
ISBN13	978-0-19-566525-3