Managing Media Companies

Harnessing Creative Value

Annet Aris, Jacques Bughin

432 pages, parution le 08/08/2005

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Résumé

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .

L'auteur - Annet Aris

The authors, Annet Aris, adjunct professor of strategy at INSEAD, Fontainebleau, and a former partner at McKinsey & Company, Inc., and Jacques Bughin, a partner at McKinsey & Company, Inc., Belgium, and academic Fellow at the Free University of Brussels (ULB) and the Katholieke Universiteit Leuven (KUL), both draw on a long and broad experience of working in the media industry.

L'auteur - Jacques Bughin

Sommaire

Introduction
Rebalancing the media value chain
Creating and leveraging innovative content
The fight for customer attention: intelligent mass marketing and cautious niche strategy
End-to-end supply chain management
Ways out of the advertising commodity trap
Corporate strategy in media
The future role of digital media
People management in media companies: creative managers or managed creativity?

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Annet Aris, Jacques Bughin
Parution	08/08/2005
Nb. de pages	432
Format	19 x 23,5
Couverture	Broché
Poids	920g
Intérieur	Noir et Blanc
EAN13	9780470015636
ISBN13	978-0-470-01563-6