Managing Sales Leads
Turning Cold Prospects into Hot Customers
Résumé
Sales leads are the lifeblood of every organization's marketing effort. But they are all too often the most under appreciated and inappropriately utilized corporate assets. Companies spend thousands of dollars acquiring sales leads but then fail to maximize their potential, losing countless deals - and dollars - by mishandling the leads. But it doesn't have to be that way. This invaluable book delivers a proven solution to one of the most difficult sales issues: managing leads. Packed with practical insight, Managing Sales Leads is a powerful, hands-on reference for every manager - from mid-level sales and marketing manager to senior level corporate executive - for virtually every size of company, as it shows how to get the most out of this crucial corporate investment.
Sommaire
- Making the case
- Managing the process
- Estimating the number of inquiries needed and finding hot sources
- Rules - formal and informal
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Thomson |
| Auteur(s) | James Obermayer |
| Parution | 05/01/2007 |
| Nb. de pages | 256 |
| Format | 16 x 24 |
| Couverture | Relié |
| Poids | 570g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780324205466 |
| ISBN13 | 978-0-324-20546-6 |
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