Product Strategy for High Technology Companies

Michael McGrath

378 pages, parution le 01/11/2000 (2^eme édition)

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Résumé

How Today's High-Tech Leaders--Microsoft, Intel, Motorola, and Others--Continue their Dominance in an Increasingly Competitive Marketplace

Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive.

Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:

An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
Case studies examining 14 unique differentiation strategies--what worked, what didn't, and why
More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning--at the time--failure of Osborne

The opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders--and discover techniques to carve out your own area of expertise and success--with Product Strategy for High Technology Companies.

Contents

Part I: Framework for Product Strategy: 1 Strategy Requires Vision; 2 Aligning Vision and Strategy; 3 Building the Foundation: Product Platform Strategy; 4 Defining the Offerings: Product Line Strategy; 5 Addressing Market Realities: the MPP Framework; 6 Successful Expansion Paths: The Leveraged Expansion Framework
Part II: Competitive Strategy: 7 Achieving Sustained Differentiation Using Vectors of Differentiation; 8 Product Pricing Strategy; 9 Taking Advantage of First-to-Market and Fast-Follower Strategies; 10 Thinking Globally About Product Strategy; 11 Understanding the Opportunities and Risks of Cannibalization
Part III: Growth Strategies: 12 Highways to Rapid Growth; 13 Growth Through Acquisitions; 14 Growth Through New Ventures; 15 Growth Through Innovation
Part IV: The Process of Product Strategy: 16 Strategic Balance and Portfolio Management; 17 Process Elements

L'auteur - Michael McGrath

Michael McGrath (Waltham, MA) is a worldrenowned expert on product development and strategy. Cofounder of global management consultants Pittiglio Rabin Todd & McGrath, he led the firms development of the now widely adopted Product And Cycle-time Excellence (PACE) methodology.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Michael McGrath
Parution	01/11/2000
Édition	2^eme édition
Nb. de pages	378
Format	15,5 x 23,5
Couverture	Relié
Poids	707g
Intérieur	Noir et Blanc
EAN13	9780071362467
ISBN13	978-0-07-136246-7