Renewing Unilever

Transformation and Tradition

Geoffrey Jones

446 pages, parution le 01/09/2005

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Résumé

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide.

Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Ben & Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, and Axe.

This book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management.

The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

L'auteur - Geoffrey Jones

Geoffrey Jones is Joseph C.Wilson Professor of Business Administration, Harvard Business School.

Sommaire

List of Plates
List of Illustrations
List of Figures
List of Tables
Introduction
Strategy and Performance
Dynamics and Routines
Epilogue
Appendix 1: The Special Committee and its Successors
Appendix 2: Unilever and its Major International Competitors
Notes
Bibliography
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Oxford University Press
Auteur(s)	Geoffrey Jones
Parution	01/09/2005
Nb. de pages	446
Format	17 x 24,5
Couverture	Broché
Poids	1018g
Intérieur	Noir et Blanc
EAN13	9780199269440
ISBN13	978-0-19-926944-0