Strategic Management

Paul Joyce, Adrian Woods

574 pages, parution le 01/01/2001

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Résumé

The main intention of this book is to help students on educational courses in strategic management to learn about the subject and to develop skills and expertise in using strategic tools. It is also our intention that that this is done in a way that gives due importance to the role of creativity and innovation in strategic management. Obviously, then, this book is mainly intended for students and teachers in an academic setting. But we would also hope it is of interest to practitioners who want to develop their personal capacity for thinking and acting strategically.
The case studies have their own pages where we have updated the material periodically to reflect major changes that have happened since the cases were written as well as links to the company's own site and other useful ones. Our aim is to keep the cases 'alive' by adding to the text in the book changes more or less as they occur. When using a case it is always worth checking this site for the latest details of the case as well as going to the links we have provided. If you find any good material on one of the cases please let us know so we can incorporate it here.

Contents

Strategic Management: Processes and Contexts

What is strategic management?
Does strategic management work?
The strategic manager
Formulating missions and goals
Evaluating performance
nalysing markets and customers
Identifying and addressing issues
Formulating scenarios
Suggesting new business opportunities
Evaluating strategic options
Key factors for success (KFS) and core competencies
Identifying creative strategic options
Planning implementation
Multi-businesses
Small businesses
The public sector
E-business

Case studies

The Body Shop by Graham Beaver
Ford
Fujitsu and ICL
Glaxo-Wellcome
Idealab by Graham Beaver
J D Wetherspoon
Maison Novelli by Graham Beaver
Manchester United
Matcon Engineering by Graham Beaver
Nissan and Renault
Powderject Ltd by Graham Beaver
Procter & Gamble
Raytheon by Graham Beaver
Shell
Starbucks Coffee
Toyota
Vodafone

Notes and references for the readings

Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Paul Joyce, Adrian Woods
Parution	01/01/2001
Nb. de pages	574
Format	19 x 24,5
Couverture	Broché
Poids	1200g
Intérieur	Noir et Blanc
EAN13	9780749435837
ISBN13	978-0-7494-3583-7