Strategic Management

Awareness and Change

John Thompson, Frank Martin

872 pages, parution le 15/04/2005 (5^eme édition)

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Résumé

Following the strategic analysis, choice and implementation structure, this text looks at how managers become strategically aware of their organization's position, potential opportunities for change, how changes happen in reality, and at how the process might be managed more effectively. A multitude of short cases show students how issues are applied in the real world.

New edition features

Specific content changes include: more on the business model, and increased coverage of ethics, entrepreneurship and intrapreneurship, leadership and change, managing risk, governance and scenarios, competitive strategy and strategic resources.
A new dedicated international strategy chapter has been included.
More than 100 internationally sourced minicases highlight the application of strategic issues in a wide range of business sectors and industries.
Conflicting perspectives are presented throughout to encourage students to think critically about strategy.
A companion website available at www.thomsonlearning.co.uk provides valuable interactive resources for students and additional teaching material for lecturers.

L'auteur - John Thompson

John Thompson is the Roger M Bale Professor of Entrepreneurship at the University of Huddersfield and is a Visiting Professor at the University of Kuopio, Finland, and UNITEC, New Zealand.

L'auteur - Frank Martin

Frank Martin is a Senior Teaching Fellow in Entrepreneurship and Director of the distance learning MBA in Entrepreneurship and Business Venturing at the University of Stirling.

Sommaire

Understanding Strategy and Strategic Management
Strategic Analysis
Strategy Creation
Corporate Strategy
Strategy Implementation

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	John Thompson, Frank Martin
Parution	15/04/2005
Édition	5^eme édition
Nb. de pages	872
Format	19 x 24
Couverture	Broché
Poids	1394g
Intérieur	Quadri
EAN13	9781844800834
ISBN13	978-1-84480-083-4