Strategic Management Theory

Charles Hill, Gareth R. Jones

520 pages, parution le 08/02/2005

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Résumé

This book is designed so that the concepts build upon one another, with early chapters providing a strong foundation for understanding concepts in later chapters. The authors go beyond an uncritical presentation of text material to debate the strengths and weaknesses and advantages and disadvantages of various techniques, strategies, and structures. This approach demonstrates that in the real world, strategic issues are complex and involve a consideration of pros and cons and a willingness to accept tradeoffs. In addition, the authors draw not only on strategic management literature, but also on the literature of economics, marketing, organizational theory, operations management, finance, and international business to deliver a perspective that is truly strategic in that it integrates the contributions of these diverse disciplines into a comprehensive whole.

L'auteur - Gareth R. Jones

Gareth R. Jones , Texas A&M University

Sommaire

Introduction to Strategic Management
- The Strategic Management Process
- External Analysis: The Identification of Industry Opportunities and Threats
The Nature of COpmetitive Advantage
- Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability
Strategies
- Building Competitive Advantage Through Functional-Level Strategy
- Building Competitive Advantage Through Business-Level Strategy
- Competitive Strategy and the Industry Environment
- Strategy in High-Technology Industries
- Strategy in the Global Environment
- Corporate Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
- Corporate Strategy: Diversification, Acquisitions, and Internal New Ventures
Implementing Strategy
- Corporate Performance, Governance, and Business Ethics
- Implementing Strategy in Companies That Compete in a Single Industry
- Implementing Strategy in Companies That Compete Across Industries and Countries

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Houghton Mifflin
Auteur(s)	Charles Hill, Gareth R. Jones
Parution	08/02/2005
Nb. de pages	520
Format	20 x 25,5
Couverture	Broché
Poids	1000g
Intérieur	Noir et Blanc
EAN13	9780618543717
ISBN13	978-0-618-54371-7