Strategic Planning Small Business Made Easy

Fred L. Fry, Charles R. Stoner, Laurence G. Weinzimmer - Collection Entrepreneur Made Easy Series

182 pages, parution le 18/05/2005

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Résumé

The secret to go (and grow) from good to great!

That's the start-up secret that Bill Gates, Michael Dell, "Papa John" Schnatter and other wildly successful entrepreneurs share? A well conceived, strictly followed roadmap for growth: smart strategic planning.

In Strategic Planning for Small Business Made Easy, the newest title in Entrepreneur's Made Easy Series, three award-winning authors lay out the critical planning essentials that lead to such titanic success. You'll learn how to:

Critically assess markets and evaluate the competition
Create your own competitive advantage
Identify strengths and weaknesses-and use both to your advantage
Think like a prospective customer
Develop and achieve target goals

With relevant real-life examples to illustrate the process and specific strategies you can use, you can immediately begin to develop your strategic plan and see your business grow beyond your expectations!

L'auteur - Fred L. Fry

Fred Fry, Ph.D., is a professor of management at Bradley University's Foster College of Business Administration. He is a winner of the prestigious Putnam Award for Excellence in Teaching.

L'auteur - Charles R. Stoner

Charles R. Stoner, Ph.D., is a professor of executive management development at Bradley University and works extensively with the Leadership Development Center.

L'auteur - Laurence G. Weinzimmer

Laurence G. Weinzimmer, Ph.D., is a professor of management at Bradley University. All have authored or co-authored numerous books and articles on business growth, management and leadership and are sought-after consultants and corporate speakers in the field.

Sommaire

Preface
From Ordinary to Extraordinary
The Road to Success
The Plan to Plan: Let's Begin
Defining the Future
Digging for Gold: Where to Look for Opportunity Information
The Six Forces of Opportunity
The Playing Field: Assessing the Market
Taking a Hard Look at Yourself
Running the Numbers
Can You Get There from Here?
Yesss!! We're Better Than They Are!
Growth strategies That Work
Setting the "Right" Goals to Make Things Happen
Championing Change
Get It in Writing
Index

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Fred L. Fry, Charles R. Stoner, Laurence G. Weinzimmer
Collection	Entrepreneur Made Easy Series
Parution	18/05/2005
Nb. de pages	182
Format	19 x 23,5
Couverture	Broché
Poids	351g
Intérieur	Noir et Blanc
EAN13	9781932531367
ISBN13	978-1-932531-36-7