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The Art of the Strategist
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Librairie Eyrolles - Paris 5e

The Art of the Strategist

The Art of the Strategist

William A. Cohen

240 pages, parution le 03/06/2004


What can two thousand years of winning strategy do for your business?

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of:

  • commitment to a definite objective
  • seizing and maintaining the initiative
  • economization to mass (concentration of resources)
  • positioning
  • surprise
  • multiple simultaneous alternatives
  • the indirect approach
  • simplicity
  • timing
  • exploiting success

With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

L'auteur - William A. Cohen

William A. Cohen (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of The New Art of the Leader, The Wisdom of the Generals, and How to Make it Big as a Consultant.


  • The Roots of Strategy
    • For Every Leader, Strategy Is the Key to Success Determining the 10 Essential Principles of Strategy
  • The 10 Essential Principles
    • The Fundamental Principle: Commit Fully to a Definite Objective
    • Seize the Initiative and Keep It
    • Economize to Mass Your Resources
    • Use Strategic Positioning
    • Do the Unexpected
    • Keep Things Simple
    • Prepare Multiple, Simultaneous Alternatives
    • Take the Indirect Route to Your Objective
    • Practice Timing and Sequencing
    • Exploit Your Success
  • Putting the Strategic Principles into Action
    • Strategy Must Be Tailored to Fit the Environment
    • Crisis Strategy-What to Do When Things
    • Go Wrong
    • How to Apply the Principles of Strategy
    • The Principles Are Not Only Essential...
    • They're Universal
Voir tout

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) William A. Cohen
Parution 03/06/2004
Nb. de pages 240
Format 15,5 x 23,5
Couverture Relié
Poids 505g
Intérieur Noir et Blanc
EAN13 9780814407820
ISBN13 978-0-8144-0782-0

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