The Business Idea

The Early Stages of Entrepreneurship

Soren Hougaard

232 pages, parution le 10/11/2004

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Résumé

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

L'auteur - Soren Hougaard

Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Arhus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.

Sommaire

Entrepreneurship as a Competency
Creative Market Insight
The Window of Opportunity
Creation of the Business Concept
Entry Barriers to Markets
Strategies for Market Entry
The Positive Influence of Competitors
Entrepreneurship and Business Ideas in the Embryonic Market

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Springer
Auteur(s)	Soren Hougaard
Parution	10/11/2004
Nb. de pages	232
Format	16 x 24
Couverture	Relié
Poids	518g
Intérieur	Noir et Blanc
EAN13	9783540226635