The Leadership Genius of Alfred P. Sloan

Invaluable Lessons on Business, Management, and Leadership for Today's Manager

Allyn Freeman - Collection Business

250 pages, parution le 12/12/2005

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Résumé

Alfred P. Sloan's proven principles for success, completely updated for today's business professional

Legendary General Motors CEO and visionary business leader Alfred P. Sloan created the breakthrough organizational and marketing approaches that have become the models for all large companies to the present day. The Leadership Genius of Alfred P. Sloan helps you to apply Sloan's timeless principles to your own organization, distilling lessons from top companies across a wide range of industries (IBM, Federated,Trader Joe's) that are effectively implementing the concepts. Sloan has been immortalized by such management gurus as Peter Drucker in his own books.

"Sloan is as important today as he was in the past century. . . .This book captures the essence of [his] pioneering achievements."
Peter M. Thompson, former President and CEO of Pepsi-Cola International

L'auteur - Allyn Freeman

Allyn Freeman is a writer whose credits include television episodes of M*A*S*H and Hart to Hart. He holds an MBA from Columbia University Business School.

Sommaire

Preface
Acknowledgments
The Great Accomplishment: The Sloan System
Dissent, Disagreement, and Conflict
Offering the Customer Choices
Facts Determine Decisions
The Need for International Business
Building a Professional Staff
Complementary and Ancillary Businesses
The Decentralized Organization and Financial Controls
Dealers and Distribution
Corporate Image: Advertising and Public Relations
Doing the Right Thing: The Sloan Way
Notes
Bibliography
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Allyn Freeman
Collection	Business
Parution	12/12/2005
Nb. de pages	250
Format	15,5 x 23,5
Couverture	Relié
Poids	528g
Intérieur	Noir et Blanc
EAN13	9780071457965
ISBN13	978-0-07-145796-5