Résumé
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organisations including Voice of the Listener and Viewer, Marks & Spencer, the Metropolitan Police, the Prince's Trust, Shell and Centrica.
The Public Relations Handbook includes:
- interviews with PR practitioners about their working practices
- case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities
- specialist chapters on financial public relations, business ethics, public relations on the internet and dealing with new technology
- over twenty illustrations from recent PR campaigns
- a new chapter on the effects of culture on communication
Sommaire
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organisations including Voice of the Listener and Viewer, Marks & Spencer, the Metropolitan Police, the Prince's Trust, Shell and Centrica.
The Public Relations Handbook includes:
- interviews with PR practitioners about their working practices
- case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities
- specialist chapters on financial public relations, business ethics, public relations on the internet and dealing with new technology
- over twenty illustrations from recent PR campaigns
- a new chapter on the effects of culture on communication
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Routledge |
| Auteur(s) | Alison Theaker |
| Parution | 26/07/2004 |
| Édition | 2eme édition |
| Nb. de pages | 366 |
| Format | 15,5 x 23,5 |
| Couverture | Broché |
| Poids | 642g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780415317931 |
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