The Science of Influence

How to Get Anyone to Say "Yes" in 8 Minutes or Less!

Kevin Hogan

242 pages, parution le 03/12/2004

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Résumé

New secrets to getting what you want every time

The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world. Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain.

The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.

L'auteur - Kevin Hogan

Kevin Hogan enseigne les techniques d'influence et de persuasion à l'École de management de l'Université de Saint Thomas. Il est également consultant pour de grandes entreprises américaines telles que Boeing, 3M ou Microsoft.

Sommaire

Influencing Others to Change
The First Four Seconds
The Delta Model of Influence
Credibility: The Pivot Point of Persuasion
The New Principles of Influence
Introduction to Omega Strategies
Framing Principles, Persuasion Techniques, and Influential Strategies
Applying the Laws of Influence
The Influential Secret of Oscillation
Mind Reading: How to Know What They Are Thinking
I'll Think About It
How Their Brain Buys . . .You!

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Kevin Hogan
Parution	03/12/2004
Nb. de pages	242
Format	16 x 24
Couverture	Relié
Poids	440g
Intérieur	Noir et Blanc
EAN13	9780471670513
ISBN13	978-0-471-67051-3