The Strategic Partnering Pocketbook

Tony Lendrum

102 pages, parution le 16/07/2004

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Résumé

Following on from the successful 4e Strategic Partnering Handbook, this is a concise introduction to the culture, strategy, processes and people needed to make sustainable business relationships.

The Strategic Partnering Pocketbook utilises easy to understand diagrams, cartoons/illustrations, check sheets, public and private sector mini case studies/quotes, as well as easy to read text to explain the principles, concepts and practices behind partnering and alliancing

The book also reviews the 0 to 10 Relationship Management matrix to put partnering and alliancing into context in terms of the other legitimate relationship approaches that can be taken.

Sommaire

A short story to start with
The 0 to 10 Relationship Management Matrix
Getting started
Culture -the relationship principles and values
Strategy -the relationship business, drivers and value propositions
Structure -the relationship interface
Process -the relationship roadmap
People -the relationship delivery
Epilogue The short story to end with

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Tony Lendrum
Parution	16/07/2004
Nb. de pages	102
Format	13,5 x 21
Couverture	Broché
Poids	140g
Intérieur	Noir et Blanc
EAN13	9780074714034
ISBN13	978-0-07-471403-4