Untapped
Creating value in underserved markets
John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis
Résumé
Underserved markets--communities made up of low- to moderate-income consumers--represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
Sommaire
- Introduction: Finding the Opportunities
- Tapping New Markets
- Recruiting and Retaining a Qualified Workforce
- Increasing Value in the Supply Chain
- Accelerating Product and Process Innovation
- Building Partnerships That Work
- Creating Value for Business and Community
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Berrett-Koehler |
| Auteur(s) | John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis |
| Parution | 29/06/2006 |
| Nb. de pages | 244 |
| Format | 16 x 24 |
| Couverture | Relié |
| Poids | 565g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781576753729 |
| ISBN13 | 978-1-57675-372-9 |
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