Drupal e-commerce with Ubercat 2.X

Build, administer, and customize an online store using Drupal with Ubercart

George Papadongonas, Yannis Doxaras

364 pages, parution le 22/03/2010

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Résumé

Ubercart is an exciting open source e-commerce package that fully integrates your online store with Drupal. Ubercart leverages the advantages of Drupal's major core and contributed systems, providing your users with shopping cart functionality that integrates with other parts of your company or community web site. It can be used to sell shippable goods, downloadable products, recurring memberships, and event tickets, and to enable complex interactions with Drupal through various add-on contributions.

This book guides you through the process of creating, administrating and marketing an online store, providing information and tips for raising your sales and your customer support. It will also show you how to maintain and add advanced capabilities to your company's eShop.

If you are a merchant wanting to invest your precious time to update the online presence of your company, or a web site designer wanting to expand your business and offer innovative solutions to your clients, this book has been written for you. You don't need any programming experience to install and customize your electronic store. The procedure is well structured and easy and all we ask you to do is to follow some simple steps in order to complete some specific tasks in each chapter. The book will guide you through the installation and configuration of Drupal and Ubercart. From there it will cover specific areas like managing orders, customizing the frontend and user interface. At the end it covers the advanced topics of internet marketing techniques and Search Engine Optimization.

When you reach the end of the book, you'll have a working store and you'll have obtained all the required knowledge to customize it to your specific needs.

L'avis du libraire Eyrolles

Build, administer, and customize an online store using Drupal with Ubercart

Create a powerful e-shop using the award-winning CMS Drupal and the robust e-commerce module Ubercart
Create and manage the product catalog and insert products in manual or batch mode
Apply SEO (search engine optimization) to your e-shop and adopt turn-key internet marketing techniques
Implement advanced techniques like cross-selling, product comparison, coupon codes, and segmented pricing
A step-by-step tutorial with an example-oriented approach with many screenshots to guide you through the book seamlessly

Sommaire

Getting Started
Installation of Drupal and Ubercart
Basic Configuration
Managing Categories, Products, and Attributes
Managing Shipping and Packaging
Managing Taxes and Payments
Managing Customers and Orders
Customizing the Frontend
User Interface Enhancement Techniques
Optimizing and Promoting Your Store

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Packt publishing
Auteur(s)	George Papadongonas, Yannis Doxaras
Parution	22/03/2010
Nb. de pages	364
Format	23,5 x 18,5
Couverture	Broché
Poids	726g
Intérieur	Noir et Blanc
EAN13	9781847199201
ISBN13	978-1-84719-920-1