E-Commerce Basics: Technology Foundations and E-Business Applications

William S. Davis, John Benamati

426 pages, parution le 24/02/2003

Ajouter à une liste

Indisponible

Résumé

E-Commerce Basics<//i> provides an overview of e-commerce, a field chat continues to evolve as companies look to the Internet for solutions to problems and opportunities for new business.

Professors William S. Davis and John Benamati take a layered approach that first examines the Internet and the World Wide Web. Together, those technologies define an underlying infrastructure that forms the foundation on which e-commerce operates. Building on that foundation, the authors discuss business-to-business, business-to-consumer, and intra-business e-commerce. Finally, the book explores such issues as cybercrime, security, and privacy that arise in part from using the Internet for commercial purposes.

This book provides a big picture view of e-commerce via numerous vignettes throughout the text that look at real e-commerce companies.

Should you want to learn even more about the technological, marketing, or general business issues surrounding e-commerce, readers of this book are granted access to an extensive collection of online resources. This robust companion Web site includes instructor materials, PowerPoint presentations, case studies, and substantial student-oriented resources including tips for completing projects, alternative project and research topic suggestions, additional information on business, technology and social issues, links to the latest e-commerce articles on the Web, and hints to help you prepare for exams.

Contents

I. INTRODUCTION

What Is Electronic Commerce?

II. THE E-COMMERCE INFRASTRUCTURE

The Infrastructure
The World Wide Web

III. THE BUSINESS OF E-COMMERCE

The Business Environment
Consumer Focused (B2C) E-Commerce
Intra-Business E-Commerce
Business-to-Business E-Commerce

IV. GROWING PAINS

Cybercrime and Cyberwarfare
Security
Privacy and Other Social Issues

V. THE FUTURE OF E-COMMERCE

Where Do We Go From Here?

Appendices

A. Digitization
B. TCP/IP Headers
C. Implementing an E-Commerce Solution: Building a Web Site

L'auteur - William S. Davis

William S. Davis's Affiliation: Miami University

Caractéristiques techniques

	PAPIER
Éditeur(s)	Addison Wesley
Auteur(s)	William S. Davis, John Benamati
Parution	24/02/2003
Nb. de pages	426
Format	19 x 24
Couverture	Relié
Poids	838g
Intérieur	Quadri
EAN13	9780201748406
ISBN13	978-0-201-74840-6