Résumé
Games That Sell! provides a unique approach to
game design with its focus on in-depth analyses of
top-selling games. Rather than examine programming or
three-dimensional art composition, game designer and
journalist Mark H. Walker takes a look at the factors that
journalists, gamers, and designers feel made games such as
Empire Earth, The Sims, Max Payne, and RollerCoaster Tycoon
commercial and critical successes, including quality,
topic, game play, cool factor, and marketing and public
relations.
Additionally, game industry insiders who are outside the
technical development loop, as well as more than 100 gamers
of all ages, share their insights on what they believe
makes a successful game.
- Understand the characteristics of games that have sold well.
- Learn about the importance of choosing your game's genre and topic wisely.
- Discover how to make use of marketing and public relations in order to boost your game's sales.
- Find out how to make your game appeal to the broadest market possible.
- Study the analyses of top-selling games and discover what made them so successful.
Contents
- Part I: Topic: setting the stage
- Part II: Quality
- Part III: Marketing and public relations
- Part IV: Range of ppeal and cool factor
- Part V: Been there and back - Afew games that have sold and some that haven't
- Part VI: Speaking out
L'auteur - Mark H. Walker
has written numerous computer related books and software user manuals, including the Visio Bible. He has also authored numerous articles on Visio and general computing for a variety of publications, including Visio Smart Pages, Interaction Magazine, SoftSeek, Deep Canyon, Smart Solutions, Alaskan Airlines, and Informant Communications.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wordware Publishing, Inc |
| Auteur(s) | Mark H. Walker |
| Parution | 29/08/2003 |
| Nb. de pages | 310 |
| Format | 15,5 x 23 |
| Couverture | Broché |
| Poids | 460g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781556229503 |
Avantages Eyrolles.com
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