Innovation Games

Creating Breakthrough Products Through Collaborative Play

Luke Hohmann

162 pages, parution le 05/10/2006

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Résumé

Innovation Through Understandings

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires.

You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Learn how your customers define success
Discover what customers don't like about your offerings
Uncover unspoken needs and breakthrough opportunities
Understand where your offerings fit into your customers' operations
Clarify exactly how and when customers will use your product or service
Deliver the right new features, and make better strategy decisions
Increase empathy for the customers' experience within your organization
Improve the effectiveness of the sales and service organizations
Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

L'auteur - Luke Hohmann

LUKE HOHMANN, Education Technical Director at ObjectSpace, Inc., has taught object-oriented technology and software engineering management for companies such as Sprint, Kodak, E-Systems, Ernst & Young, and Bell Atlantic. From 1985 to 1993, he worked at several positions for Electronic Data Systems, including Vice President of Systems Engineering at EDS Fleet Services. From 1988 to 1992, he was also a member of the Highly Interactive Computing Environments (Hi-CE) research group led by Elliot Soloway, Ph.D., at the University of Michigan, where among other projects, he designed programming environments to help novice developers learn design skills.

Sommaire

Part One: The Why and the How of Innovation Games
Part Two: The Games
- Prune the Product Tree
- Remember the Future
- Spider Web
- Product Box
- Buy a Feature
- Start Your Day
- Show and Tell
- Me and My Shadow
- Give Them a Hot Tub
- The Apprentice
- 20/20 Vision
- Speed Boat
Part Three: Tools and Templates
- Conclusion

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Addison Wesley
Auteur(s)	Luke Hohmann
Parution	05/10/2006
Nb. de pages	162
Format	20 x23
Couverture	Broché
Poids	390g
Intérieur	Quadri
EAN13	9780321437297
ISBN13	978-0-321-43729-7