Inside/Outside

From the Basics to the Practice of Design

Malcom Grear

352 pages, parution le 31/07/2006 (2^eme édition)

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Résumé

Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings of effective design, which stands contrary to the reductive approach taught in most modern design education.

This fully updated second edition of his classic bestseller, Inside/Outside: From the Basics to the Practice of Design, combines the practical with the philosophical and the concrete with the abstract. Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice.

L'auteur - Malcom Grear

Malcolm Grear has played a vital role as designer and educator in the field of visual communication for 48 years. Malcolm Grear Designers was founded in 1960 and has had more than 28 solo exhibitions in museums and galleries. He taught in Rhode Island School of Design from 1960 to 1998 where he received the Honorary Alumnus Award for "... professional achievements as an internationally acclaimed graphic designer (that) brought overwhelming recognition to Rhode Island School of Design's Department of Graphic Design and its graduates."

Malcolm Grear has been awarded five honorary doctorate degrees and was selected by the National Association of Schools of Art and Design, comprising 190 institutions, to receive the Citation for Distinguished Service in the Visual Arts. Grear continues to design, lecture, and conduct design workshops throughout the country and will occasionally teach a graduate design course.

Sommaire

Introduction
Acknowledgments
Graphic Design
My Training
Student Assignments
Letterform Studies
Ten Steps
Letterforms and Typography
Professional Practice
From School to Studio
From Student to Professional
Design as a Business
Design Commissions
Doing This Book
A Way of Working
Learning to Listen
Other Lessons Learned
Joy
Coda
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Malcom Grear
Parution	31/07/2006
Édition	2^eme édition
Nb. de pages	352
Format	19,5 x 27,5
Couverture	Broché
Poids	1020g
Intérieur	Noir et Blanc
EAN13	9780321440679
ISBN13	978-0-321-44067-9