Managing Enterprise Content

A Unified Content Strategy

Ann Rockley

566 pages, parution le 07/11/2002

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Résumé

Learn from the pro who develops the systems used by such enterprises as Compaq, Hewlett Packard, and Eli Lilly. You'll save time and money by learning how to create content once and use it in a variety of formats. Eliminate miscommunication through current, consistent, and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management.

Contents

The basis of a unified content strategy
Performing a substantive audit: Determining business requirements
Design
Tools and technology
Moving to a unified content strategy
Resources

L'auteur - Ann Rockley

Ann Rockley, President of The Rockley Group, Inc., has an international reputation in the field of e-content, content management, and e- learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management, and regularly speaks at dozens of conferences (STC Annual Conference, InfoProducer Conference, Documation, Forum, Hypertext Conference, SingleSource conference, Medical Writer conferences, Library conferences, etc.) around the world on the topic of e-content, content management, and single sourcing. She provides papers, participates on panels, and gives workshops both at conferences and client sites. Ann is an Associate Fellow of the Society for Technical Communication and has a Masters of Information of Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Ann Rockley
Parution	07/11/2002
Nb. de pages	566
Format	17,5 x 22,5
Couverture	Broché
Poids	895g
Intérieur	Noir et Blanc
EAN13	9780735713062
ISBN13	978-0-7357-1306-2