The Inmates Are Running the Asylum

Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Alan Cooper

255 pages, parution le 21/06/2004 (2^eme édition)

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Résumé

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum!

In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

L'auteur - Alan Cooper

Alan Cooper is a software author and visionary whose industry credits include creating the visual programming interface for Microsoft's Visual Basic. His one-man crusade for better design in the '90s has evolved into the Cooper Interactive Design firm, which he founded in 1992. As an industry leader, he is frequently speaking at computer conferences such as VBITS as well as meeting with industry leaders to provide guidance and direction.

Sommaire

Computer Obliteracy
- Riddles for the Information Age
- Cognitive Friction
It Costs You Big Time
- Wasting Money
- The Dancing Bear
- Customer Disloyalty
Eating Soup With a Fork
- The Inmates Are Running the Asylum
- Homo Logicus
- An Obsolete Culture
Interaction Design Is Good Business
- Designing for Pleasure
- Designing for Power
- Designing for People
Getting Back Into The Driver's Seat
- Desperately Seeking Usability
- A Managed Process
- Power and Pleasure

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Sams
Auteur(s)	Alan Cooper
Parution	21/06/2004
Édition	2^eme édition
Nb. de pages	255
Format	15,5 x 23,5
Couverture	Broché
Poids	415g
Intérieur	Noir et Blanc
EAN13	9780672326141
ISBN13	978-0-672-32614-1