The Simplicity Shift

Innovative Design Tactics in a Corporate World

Scott Jenson

182 pages, parution le 21/01/2003

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Résumé

High tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user centered design practices. This transition hasn't been smooth, however, as many companies have trouble transferring good design into final, shipping products. There is a political/cultural disconnect between the corporate desire for good design and the corporate culture that implements it.

The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating well designed products. For most companies, Product Design is not a first class citizen, it is something locked into a 'design department' and done as a subtask of a larger sequential process. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.

Contents

Why Are You Here ?
So What Is Simplicity ?
You Mean Something Is Wrong ?
Design Break: The GPRS Study
User Blindness
Design Break: Microwave Oven
Feature Blindness
Design Break: MP3 Player
Innovation Blindness
Design Break: Heater Timer
Implementation Blindness
Conclusion

Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Scott Jenson
Parution	21/01/2003
Nb. de pages	182
Format	15 x 22,8
Couverture	Broché
Poids	251g
Intérieur	Noir et Blanc
EAN13	9780521527491
ISBN13	978-0-521-52749-1