Winning the Profit Game

Smarter Pricing - Smarter Branding

Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny

315 pages, parution le 29/01/2004

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Résumé

How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

Proven strategies for transforming added value into revenues and winning the war for profits
Prescriptive frameworks for putting the principles and strategies into action, immediately
Numerous success stories based on experiences of A. T. Kearney clients worldwide

Sommaire

Introduction
Take a new look at price and brand
How to set price and create revenue
How to manage ongoing revenues
Building revenue capabilities
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
Parution	29/01/2004
Nb. de pages	315
Couverture	Relié
Poids	615g
Intérieur	Noir et Blanc
EAN13	9780071434720
ISBN13	978-0-07-143472-0