Writing for Multimedia and the Web

A Practical Guide to Content Development for Interactive Media

Timothy Garrand

500 pages, parution le 28/09/2006

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Résumé

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.

New Sections and Completely Updated Chapters:

Writing a corporate web site: T. Rowe Price
Creating blogs and podcasts
Web writing tips from usability experts
Optimizing text for web search engines
Defining the user with use cases and user scenarios
Dealing with web editors
Software for organizing and writing interactive media content
Script formats for all types of multimedia and web projects
Writing careers

Sommaire

Interactivity and the writer
Writing for many media
High-level design, management, and technical skills useful to the interactive writer
The multimedia and Web site production team
Script and proposal formatting
Key points from part I : interactive media and the writer
Defining and achieving goals for informational multimedia and Web sites
Informational multimedia and Web architecture
Introduction to the informational multimedia and Web site case studies
Case study - writing a marketing Web site from proposal to documentation : Prudential Verani Realty
Case study - corporate Web site : T. Rowe Price
Case study - research portal Web site and the online feature story : Britannica.com and the Harlem renaissance
Case study - e-learning : Interactive math and statistics lessons
Case study - museum kiosk : the Nauticus Shipbuilding Company
Case study training : Vital signs
Key points from part II : how to write nonnarrative informational multimedia
Interactive multimedia narrative and linear narrative
The elements of interactive multimedia narrative
Introduction to the narrative multimedia case studies
Case study - adapting classic books to a computer game for the female audience : Nancy Drew : The secret of the old clock
Case study - adding story to a simulation : Amped 3
Case study - parallel stories narrative : The Pandora directive
Case study - worlds narrative : Dust : a tale of the wired West
Case study - immersive exhibit : The New England economic adventure
Key points from part III : how to write interactive narrative
Conclusion : becoming a professional interactive writer

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Timothy Garrand
Parution	28/09/2006
Nb. de pages	500
Format	19 x 24,5
Couverture	Broché
Poids	1125g
Intérieur	Noir et Blanc
EAN13	9780240808222
ISBN13	978-0-240-80822-2