Résumé
In addition to sharing IBM's web strategy, the book includes material on the do's and don'ts of web design, shows how to turn browsers into customers and how companies can build a community of customers. Furthermore, the book includes examples of successful web sites such as Yahoo, Federal Express, and L.L. Bean, among others.
Table of contents
Chapter 1: Eleven Critical Rules of the Web
Chapter 2: Turn Relationships into Communities
Chapter 3: Develop Your Own Business Community
Chapter 4: Is Portal Status a Reasonable Goal'
Chapter 5: Identify Your Market: The Cornerstone of Good
Web Design
Chapter 6: You Don't Need to Be A Techie to Design a Web
Site
Chapter 7: Plan Your Marketing and Build
Relationships
Chapter 8: Digital Advertising: Is It Worth It?
Chapter 9: E-business: The Real Advantage
Conclusion
Glossary
Index
L'auteur - Kendra R. Bonnett
is former president of Mark Stevens & Company and
the founding editor of IBM's Profit magazine. She
has written articles for Computer World, PC Week,
and the web-related IBM Business Connection, and is the
author of The Creative PrintMaster: Graphic Design Tips
for Computer Users. She also authored two books for the
editors of Digit magazine, including The Everyone
Can Build a Robot Book. She is president of K-Vell
Consulting in Greenwich, Connecticut.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | Kendra R. Bonnett |
Parution | 20/04/2000 |
Nb. de pages | 260 |
EAN13 | 9780070318465 |
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