Economics for Managers

Paul G. Farnham

558 pages, parution le 14/12/2004

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Résumé

Economic factors influence the profitability of all firms and businesses.

The success of a firm depends upon the ability of its managers to make solid decisions based on these economic factors.

This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm. Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.

The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.

For further exploration, please visit www.prenhall.com/farnham.

Sommaire

Microeconomic Analysis
- Managers and Economics
- Demand, Supply, and Equilibrium Prices
- Demand Elasticities
- Techniques for Understanding Consumer Demand and Behavior
- Production and Cost Analysis in the Short Run
- Production and Cost Analysis in the Lone Run
- Market Structure: Perfect Competition
- Market Structure: Monopoly and Monopolistic Competition
- Market Structure: Oligopoly
- Pricing Strategies for the Firm
Macroeconomic Analysis
- Measuring Macroeconomic Activity
- Spending by Individuals, Firms, and Governments on Real Goods and Services
- The Role of Money in the Macro Economy
- The Aggregate Model of the Macro Economy
- International and Balance of Payments Issues in the Macro Economy
Integration Of The Frameworks
- Combining Micro and Macro Analysis for Managerial Decision Making

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	Paul G. Farnham
Parution	14/12/2004
Nb. de pages	558
Format	21 x 26
Couverture	Relié
Poids	1247g
Intérieur	2 couleurs
EAN13	9780130924254
ISBN13	978-0-13-092425-4