Magazine Editing

How to develop and manage a successful publication

John Morrish

266 pages, parution le 08/07/2003 (2^eme édition)

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Résumé

Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.

This fully revised and updated edition begins by looking at the current state of the magazine market and explains how this has developed and changed in recent years. Featuring case studies, examples of covers and spreads and useful tables and graphs, the book moves on to discuss the editor's many roles and details the skills needed to run a publication:knowing the reader, building an editorial team; using words, pictures and design; managing production; responsible and ethical management. Written by an experienced editor and writer, Magazine Editing offers practical guidance on:

How to create an editorial strategy
How to lead and manage an editorial team
Researching a market and finding new readers
Dealing with budgets and finance
Legal, technological and ethical dilemmas
How to become an editor

List of Figures
Acknowledgements
Introduction
How Magazines Work
Editorial Strategy
Leader and Manager
Money Matters
The Right Words
Pictures and Design
Managing Production
Where the Buck Stops
Becoming an Editor

Appendix 1:National Union of Journalists Code of Conduct
Appendix 2:Press Complaints Commission Code of Practice
Notes
Bibliography
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	John Morrish
Parution	08/07/2003
Édition	2^eme édition
Nb. de pages	266
Format	15,5 x 23,5
Couverture	Broché
Poids	435g
Intérieur	Noir et Blanc
EAN13	9780415303811
ISBN13	978-0-415-30381-1