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Librairie Eyrolles - Paris 5e

Maximum Influence

Maximum Influence

Th 12 Universal Laws of Power persuasion

Kurt W. Mortensen

241 pages, parution le 09/07/2004


"The most complete work on persuasion and influence I have ever read."

Robert G. Allen, author, Nothing Down and Multiple Streams of Income

Foreword by Robert G. Allen

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:

  • Read people instantly
  • Make people trust and like you instinctively
  • Discover persuasion techniques that 99% of people don't even know exist
  • And persuade anyone to give you almost anything-anywhere, anytime!

You'll also learn why prospects aren't buying from you-and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!

L'auteur - Kurt W. Mortensen

Kurt W. Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.


  • The Power of Persuasion
  • The Twelve Universal Laws of Power Persuasion
  • The Law of Dissonance
  • The Law of Obligation
  • The Law of Connectivity
  • The Law of Social Validation
  • The Law of Scarcity
  • The Law of Verbal Packaging
  • The Law of Contrast
  • The Law of Expectations
  • The Law of Involvement
  • The Law of Esteem
  • The Law of Association
  • The Law of Balance
  • Your Pre-Persuasion Checklist
Voir tout

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Kurt W. Mortensen
Parution 09/07/2004
Nb. de pages 241
Format 15 x 23
Couverture Broché
Poids 385g
Intérieur Noir et Blanc
EAN13 9780814472583
ISBN13 978-0-8144-7258-3


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