New Product Development and Delivery

Ensuring Successful Products through Integrated Process Management

Dale Brethauer

192 pages, parution le 17/04/2002

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Résumé

Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes — and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead of the competition.

How are today's most successful new product development programs using familiar tools and techniques in new and innovative ways? This timely guide features eye-opening case studies and examples, then helps decision makers visualize a restructured transfer process and quickly develop and implement that process. New Product Development and Delivery will allow managers of any company, regardless of size, to improve profitability, increase competitiveness, and promote teamwork and cooperation throughout the entire organization.

Contents

1. The Foundation Elements of Successful Transfers

2. Communication Tools

Clear Objectives
Cross-Functional Team Approach
Upper Management Support
Customer-Supplier Involvement

3. Robust Design and Product Tools

Robust Design and Product
Structured Process Methodology

4. Financial Tools

Economic Justification

5. Developing and Implementing a Formal Transfer Process

Developing a Process
Implementing a Process

6. Proliant, Inc.: A Success Story

Revisit the Transfer Model
Establish SMART Objectives
Review and Select Transfer Tools
Review Forms
Establish the Deliverables Chart
Identify the Stage-Gate Process
Develop Process Metrics

Appendix: Proliant's Transfer Process Notebook

Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Dale Brethauer
Parution	17/04/2002
Nb. de pages	192
Format	15,5 x 23,5
Couverture	Relié
Poids	433g
Intérieur	Noir et Blanc
EAN13	9780814407134
ISBN13	978-0-8144-0713-4