Strategy Synthesis

Resolving Strategy Paradoxes to Create Copetitive Advantage - Concise Version

Bob De Wit, Ron Meyer

295 pages, parution le 14/02/2005

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Résumé

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who need a strategy text, without the case material.

Benefits

Presents a broad range of different and often conflicting perspectives and theories on strategy to illustrate the diversity of the subject, and to encourage students to actually think about strategy.
Adopts a key issues structure, focusing on the key strategic questions with which strategists must deal in practice.
Original articles from classic thinkers are presented throughout, offering students and managers a first-hand account of the key ideas, rather than simplistic and subjective sound bites.
Provides a genuinely international focus throughout, introducing students to the issues of adapting approaches to strategy in an international context.
A free companion website includes MCQs, weblinks, and definitions for students, and an instructor's manual, PPTs and extra case material for lecturers.

L'auteur - Bob De Wit

BOB DE WIT is Professor of Strategic Management at the Maastricht School of Management, the Netherlands.

L'auteur - Ron Meyer

RON MEYER is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

Sommaire

Strategy
Strategy Process
Strategy Content
Strategy Context
Purpose

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	Bob De Wit, Ron Meyer
Parution	14/02/2005
Nb. de pages	295
Format	18 x 25
Couverture	Relié
Poids	785g
Intérieur	Noir et Blanc
EAN13	9781844801923
ISBN13	978-1-84480-192-3