Summary: a new brand world
Review and analysis of bedbury's book
Businessnews Publishing - Collection Business book summaries
44 pages, parution le 09/09/2016
Résumé
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book "A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge
To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
This complete summary of the ideas from Scott Bedbury's book "A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge
To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Busi Book Sum |
| Auteur(s) | Businessnews Publishing |
| Collection | Business book summaries |
| Parution | 09/09/2016 |
| Nb. de pages | 44 |
| Format | 12 x 18 |
| Couverture | Broché |
| Poids | 55g |
| EAN13 | 9782511043684 |
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