Summary: made to stick
Review and analysis of the heath brothers' book
Businessnews Publishing - Collection Business book summaries
44 pages, parution le 16/09/2016
Résumé
The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"
This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick.
Added-value of this summary:
- Save time
- Understand the key concepts
- Increase your business knowledge
To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!
This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick.
Added-value of this summary:
- Save time
- Understand the key concepts
- Increase your business knowledge
To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Busi Book Sum |
| Auteur(s) | Businessnews Publishing |
| Collection | Business book summaries |
| Parution | 16/09/2016 |
| Nb. de pages | 44 |
| Format | 12 x 18 |
| Couverture | Broché |
| Poids | 55g |
| EAN13 | 9782512003649 |
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