Ten demandments
Rules to live by in the age of the demanding customer
Résumé
To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against.
Guy Kawasaki, CEO, Garage Technology Ventures
The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.
Contents
- Introduction
- The First Demandment earnmy trust
- The Second Demandment inspire me
- The Third Demandment make it easy
- The Fourth Demandment put me in charge
- The Fifth Demandment guide me
- The Sixth Demandment 24/7
- The Seventh Demandment gettoknowme
- The Eighth Demandment exceed my exportations
- The Ninth Demandment rewardme
- The Tenth Demandment staywithme
- Index
L'auteur - Kelly Mooney
P. Kelly Mooney is a principal in Ten Worldwide and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Kelly Mooney |
| Parution | 25/11/2003 |
| Nb. de pages | 284 |
| Format | 12,7 x 20,3 |
| Couverture | Broché |
| Poids | 295g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071427357 |
| ISBN13 | 978-0-07-142735-7 |
Avantages Eyrolles.com
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
