The Golden Apple

How to Grow Opportunity and Harvest Success

Kathy Aaronson

192 pages, parution le 12/06/2006

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Résumé

When Kathy Aaronson was eight years old, she set up a small roadside stand next to her family's farm and began selling vegetables that weren't up to supermarket standards (too small or too misshaped). Her entrepreneurial drive was sparked by a need to connect with people, and in the process of learning to sell successfully she learned about how to find and provide value to any type of customer. In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody - even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With the Golden Apple as their guide, readers will be confident they have the tools to make success easier than failure, in business and in life.

L'auteur - Kathy Aaronson

Kathy Aaronson is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc., with offices in Los Angeles and New York City. A nationally recognized expert on executive sales, she has been consulting with major companies for three decades to increase revenue and market share and coaching individuals to find career happiness and wealth. Aaronson has won numerous awards and accolades, has been inducted into the National Association of WomenBusiness Owners Millennium Hall of Fame (2000),and has also been featured in the PBS documentary,The People's Century. Visit www.salesathlete.com/goldenapple

Sommaire

Acknowledgments
Introduction
Bringing Out the Value Within
Turning Cold Calls into Warm Relationships
Giving Something Extra
Epilogue: The Most Important People
Appendix: The Golden Apple Action Plan
About the Author
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Kathy Aaronson
Parution	12/06/2006
Nb. de pages	192
Format	14,5 x 22
Couverture	Relié
Poids	335g
Intérieur	Noir et Blanc
EAN13	9780471777823