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Tripadvisor: the online travel community

Librairie Eyrolles - Paris 5e

Tripadvisor: the online travel community

Tripadvisor: the online travel community

How a crowdsourced review website transformed an industry

50Minutes 50Minutes

Parution le 02/11/2017


Find out how TripAdvisor revolutionised tourism in just 50 minutes!

TripAdvisor has become one of the world's most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back.

In 50 minutes you will:
-Learn about TripAdvisor's history, from its launch in 2000 right up to the present day
-Understand the site's innovative business model
-Discover the ways TripAdvisor's success has impacted the travel and tourism industry

The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Caractéristiques techniques du livre "Tripadvisor: the online travel community"

Auteur(s) 50Minutes 50Minutes
Parution 02/11/2017
Nb. de pages 74
Contenu ePub
EAN13 9782808002363


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