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Digital Marketing for Dummies

Librairie Eyrolles - Paris 5e

Digital Marketing for Dummies

Digital Marketing for Dummies

- Collection For Dummies

302 pages, parution le 23/02/2007


Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

L'auteur Ben Carter

Ben Carter (Guildford, England) has been writing about the games industry and other topics since 1995. His articles have appeared in magazines including Edge, Super Play, G4 Ireland, Manga Max, Game Developer, Develop, and CTW. He has also contributed to the Eurogamer Web site and was a speaker at ETCS/GDC Europe 2003.

Autres livres de Ben Carter

L'auteur Frank Catalano

Frank Catalano is a marketing consultant, analyst and business strategist. Frank was a long-time news broadcaster before entering the computer industry. He was a marketing manager for Egghead Software and for the Apple Programmers and Developers Association prior to founding Catalano Consulting in 1992. Frank has worked on projects for a variety of clients including The McGraw-Hill Companies (as an acting VP of marketing), Apple Computer, Corbis, and many others. A resident of the Seattle area, Frank is also a frequent visitor to Silicon Valley, where many of his consulting clients are based. Frank's writing experience includes the Byte Me computer industry column published in Seattle Weekly, science fiction short stories, and contributing a chapter to an earlier marketing book.

L'auteur Bud E. Smith

Bud Smith runs the Web site and has authored or coauthored five For Dummies books.


  • Introduction
  • Getting Started with Digital Marketing
  • Marketing on the World Wide Web
  • Marketing with Search
  • Even More Digital Marketing
  • The Part of Tens
  • The Digital Marketing For Dummies
  • Internet Directory
  • Index
Voir tout

Caractéristiques techniques du livre "Digital Marketing for Dummies"

Éditeur(s) Wiley
Auteur(s) Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith
Collection For Dummies
Parution 23/02/2007
Nb. de pages 302
Couverture Broché
Intérieur Noir et Blanc
EAN13 9780470057933
ISBN13 978-0-470-05793-3


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