E.Biz

The anatomy of electronic business

Geoffrey Sampson

198 pages, parution le 24/11/2003

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Résumé

e.biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It provides the background knowledge required for computing and IT students to make the transition from studying the technologies, to actually applying them in real-life business scenarios. Using a selection of case studies that readers can easily identify with, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved, e.biz cuts through the hype and jargon often associated with this subject, standing out as a thoroughly readable, no-nonsense text.

It is also a perfect introduction for managers, and anyone else who wants to know more about this hot topic.

Notes on terminology
Introduction
IT and the structure of the economy
E-commerce strategies
E-business and the institutions of society
Jurisdiction, regulation, taxation
Shifting to an intangible economy
Enterprise resource planning
Marketing and customer relationships
More enterprise applications
XML and Web services
Websites
The open source movement
E-business and small firms
Into the future
References
Index

L'auteur - Geoffrey Sampson

is a Professor in the Department of Informatics at the University of Sussex. He has authored many books and journal articles.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Elsevier
Auteur(s)	Geoffrey Sampson
Parution	24/11/2003
Nb. de pages	198
Format	17 x 24
Couverture	Broché
Poids	380g
Intérieur	Noir et Blanc
EAN13	9780750658959
ISBN13	978-0-7506-5895-9