Innovation Management and New Product Development

Paul Trott

536 pages, parution le 27/12/2004 (3^eme édition)

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Résumé

Want to outperform your competitor?
How can firms best transform exciting technology into successful products?
How can firms capture knowledge and creativity and create a successful end-product?

Paul Trott's Innovation Management and New Product Development, 3rd edition, answers these questions and explains how innovation and product development is a management process, not just a functional activity.

Highly accessible and readable. Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product developmenl for business students. Filled with up-to-date examples to drive home arguments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.

To access instructor and student resources visit http://www.pearsoned.co.uk/trott

L'auteur - Paul Trott

Paul Trott is a Principal Lecturer at the Business School, University of Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management.

Sommaire

Innovation Management
- Innovation Management: An Introduction
- Macro factors and Innovation
- Managing Innovation Within Firms
- Innovation and Operations Management
- Managing Intellectual property
Managing Technology And Knowledge
- Managing Organisational Knowledge
- Strategic Alliances And Networks
- Management of Research & Development
- Managing R&D projects
- The Role Of Technology Transfer In Innovation
- New Product Development
- Product & Brand Strategy
New Product Development
- Packaging and Product Development
- The Role Of Market Research In New Product Development
- Managing The New Product Development Team

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Paul Trott
Parution	27/12/2004
Édition	3^eme édition
Nb. de pages	536
Format	19 x 24,5
Couverture	Broché
Poids	1066g
Intérieur	2 couleurs
EAN13	9780273686439
ISBN13	978-0-273-68643-9