m-Profits

Making Money from 3G Services

Tomi T Ahonen

376 pages, parution le 10/10/2002

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Résumé

With the world's wireless companies poised to transfer to the next generation of technology, 3G or 3rd generation technology is projected to be the savoir of the industry. This technology will allow enhanced wireless capabilities such as video conferences, remote internet, and network log-ins. The general consensus in the telecommunications industry is that services will be driving this new UMTS/3G industry. While much has been written on the technology, no reference points exist for how these companies expect to make a profit off these services. M-Profits: Money and 3G Services will discuss 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

Contents

INTRODUCTION TO M-PROFITS
CHARACTERISTICS OF 3G SERVICES
MOBILE PHONE AS THE MOST PERSONAL DEVICE
THE MAGIC OF MICROPAYMENTS
5 M'S OF 3G SERVICES
PROFIT OF MOVEMENT
PROFIT OF MOMENT
PROFIT OF ME
PROFIT OF MONEY
PROFIT OF MACHINES
PATTERNS IN CELLULAR NETWORKS
TARIFFING FOR PROFIT
MARKETING 3G SERVICES
COMPETITION IN 3G SERVICES
REVENUE SHARING AND PARTNERING
BUSINESS CASE FOR THE 3G NETWORK OPERATOR
MONEY MIGRATION
4G
POSTSCRIPT
VIGNETTES
APPENDIX
M-DICTIONARY (HUMOUR)
ABBREVIATIONS
3G SERVICES LISTING
WEBSITES
BIBLIOGRAPHY

L'auteur - Tomi T Ahonen

Independent consultant, UK

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Tomi T Ahonen
Parution	10/10/2002
Nb. de pages	376
Format	15,5 x 23,5
Couverture	Broché
Poids	665g
Intérieur	Noir et Blanc
EAN13	9780470847756
ISBN13	978-0-470-84775-6