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Making the Business Case

Librairie Eyrolles - Paris 5e

Making the Business Case

Making the Business Case

How to Create, Write and Implement a Successful Business Plan

264 pages, parution le 01/10/2005


Every day you have to make decisions about how to spend your time, your effort and your organisation's money. How you make those decisions determines whether your organisation succeeds or fails.

At the heart of any sound decision is a business case that examines the options, marshals evidence and identifies the resources required and the benefits that might accrue.

If you want people to listen to your ideas, if you want to make good decisions, if you want to make things better in your organisation, then you?ll have to be able to present a clear and compelling business case.

But a business case by itself does not translate an idea into action. You also need a business plan to draw together the elements into a coherent whole. It includes a number of ingredients such as an analysis of the situation, identification of future goals, possible strategies to achieve the goals, resources required to accomplish the plan, consideration of the sensitivity of the outcome to different factors that might intervene and what is required to deliver implementation with demonstrable benefits to the enterprise.

This book shows you how to present your options in the form of a business case, develop a sound business plan for the function and contribute effectively to the business plan for the organisation and thereby enhance the effectiveness of decision making and demonstrate that HR is truly a business partner.

L'auteur James A. Cannon

James Cannon specialises in organisation development and has consulted with organisations in UK, North America, Europe and Asia. He runs an extensive range of training courses for the Chartered Institute of Personnel and Development (CIPD) as well as IATA and other organisations. His career has included director appointments in Charterhouse, Black and Decker and Thorn EMI in Organisation Development, Human Resources, Information Technology and General Management including founding Solutions Electronic Services. In 1989 he started his own consultancy as well as co-founding Cavendish Partners, now merged with Right Coutts, a firm specialising in career counselling and coaching.


  • Business planning - developing a plan for the future
  • Facilitating the business planning process - engaging others and building the critical mass of support
  • Identifying, gathering and interpreting information for business planning
  • Getting to grips with the numbers
  • Turning a business case into a business plan - writing and presenting the plan
  • Reviewing the options and making the decision
  • Working the plan
  • A: Tools and techniques of business planning
Voir tout

Caractéristiques techniques du livre "Making the Business Case"

Éditeur(s) Chartered Institute of Personnel and Development (CIPD)
Auteur(s) James A. Cannon
Parution 01/10/2005
Nb. de pages 264
Format 17,5 x 24,5
Couverture Broché
Poids 510g
Intérieur Noir et Blanc
EAN13 9781843981350
ISBN13 978-1-84398-135-0


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